Francesca Little

As an ATJ Tech Fellow, I supported the improvement of BALS.org's search engine optimization (SEO) and website content strategy. I focused on improving the firms web presence to help reach the vulnerable population in the Tampa Bay area that are in need of legal services. I also learned basic SEO strategy, researched and identified opportunities for improvement, and created implementation plans. I also reviewed the legal content of BALS.org and worked with staff to review, evaluate, and improve the content using plain language principles. Throughout my fellowship, I maintained the website, assisted with content development, and implemented content changes based on SEO recommendations.